Community Marketing Campaign

As I mentioned in an earlier post, image is everything.  How do you appear to the world?  I feel that communities must develop effective marketing campaigns in order to separate themselves from their competition. The mission is to collectively market the city of Hillsboro to recruit quality companies and diversify Hillsboro’s employment base. As with any successful company, Hillsboro needs to market itself as a place where opportunity, technology, and the quality of life is what makes this a premier place to relocate a company or a family. When companies or residents look at locating in Hillsboro, they look at the community as a whole: schools, parks, housing, amenities, higher education, public safety, health, and medical care. The goal is to collectively market our product, Hillsboro, in order make the area a prime destination.

Example marketing campaign to attract tourist, and residents

Throughout the area, Hillsboro should become a recognizable brand in order to promote a consistent image or identity that continuously builds on the areas location and the appeal of the community's residential, educational and business opportunities while positioning the community for future success. A theme captures the community, and the innovation and creativity of all the key stakeholders involved.

Here are a few sample city marketing sites:

Lowell, MA.

Mt. Vernon, WA.

Renton, WA.